Sounak Mitra

Stories by Sounak Mitra

Prices may shoot up with new FMCG packaging norms

Prices may shoot up with new FMCG packaging norms

Rediff.com   3 Oct 2012

The new packaging norms, which will kick in on November 1, will push up the product prices.

Meru in search of profit track

Meru in search of profit track

Rediff.com   28 Sep 2012

Meru Cabs, launched in 2006, has everything going for it: A credible brand, loyal customers and a transparent pricing mechanism and technology. But, the only thing missing is profits. Meru wants to change that now. Says Meru CEO Siddhartha Pawha: FY13 will be focused towards achieving the last target.

Indian brands score more on Facebook than global peers

Indian brands score more on Facebook than global peers

Rediff.com   21 Sep 2012

In fact, when it comes to engaging fans on social networking sites such as Facebook, Indian brands have done better than their global peers -- in terms of growth rate and in some cases, even in the absolute number of fans.

Prasar Bharati to sue TAM next week

Prasar Bharati to sue TAM next week

Rediff.com   17 Sep 2012

Government-owned Prasar Bharati, the country's largest broadcaster, had decided to sue the Television Audience Measurement (TAM) agency, citing an alleged inaccurate representation of data on Doordarshan's coverage, said an official. The legal suit would be filed in India within a week, the official added.

Domino's to drop 'Pizza' in global re-branding

Domino's to drop 'Pizza' in global re-branding

Rediff.com   31 Aug 2012

The leader in pizza delivery, which is set to go for an image makeover in the US market beginning October, will take the new brand identity to all its major international markets, said Richard Allison, executive vice-president, Domino's Pizza International.

Coke gets nod to produce energy drinks in India

Coke gets nod to produce energy drinks in India

Rediff.com   30 Aug 2012

Coca-Cola has received clearance from the government to manufacture energy drinks in the country.

As FMCG deals fall, companies pile up cash

As FMCG deals fall, companies pile up cash

Rediff.com   24 Aug 2012

For the quarter ended June, most FMCG companies reported growth of 15-20 per cent in revenue, as demand for daily-use items continued to be high.

« Prev  |